On Friday, a notice of settlement was filed in the U.S. District Court for the District of Utah, Central Division between Utah-based cookie companies Crumbl Cookies and Dirty Dough.
Crumbl Cookies filed a suit in May 2022 against Dirty Dough. The suit alleged that Dirty Dough infringed on Crumbl Cookies, producing products “similar to Crumbl’s in both expression and look and feel.” The suit also called out Dirty Dough’s packaging as “confusingly similar to Crumbl’s packaging.”
On the same day in May, Crumbl Cookies filed a suit against Crave Cookies alleging trademark and trade dress infringement. Later, in July 2023, Crumbl Cookies and Crave Cookies filed a joint motion to dismiss the suit.
The notice of settlement means the two companies “have agreed to terms of settlement and are finalizing a written agreement to memorialize the settlement,” the filing stated.
Over the course of the next 30 days, Crumbl Cookies and Dirty Dough will work together to finalize a written agreement to the settlement. Both companies “anticipate that they will file a request for dismissal of claims against Dirty Dough within the thirty-day stay period,” the filing obtained by the Deseret News said.
If the two companies end up settling the suit, that means the so-called Utah Cookie War will have officially come to an end.
Both dessert companies issued a statement to the Deseret News following the filing of the notice of settlement.
“This journey has been a wild and interesting ride, but now, with the situation coming to a close, we’re eager to shift our full attention to vital business initiatives — particularly raising capital and energizing our new mobile franchise offerings,” CEO of Dirty Dough Bennett Maxwell said in a statement emailed to the Deseret News. “We are glad to be coming to a successful resolution that allows us to close this chapter and move forward with our vision.”
A spokesperson for Crumbl Cookies said in an email sent to the Deseret News, “Crumbl and Dirty Dough are pleased that they have been able to work together to resolve this dispute and each remains dedicated to serving its customers with excellence. Crumbl and Dirty Dough wish each other success in their future endeavors.”
FAQs
The largest of the three companies, Logan-based Crumbl, and a company that it had sued, Dirty Dough, agreed to a settlement, according to a court document filed Friday with the U.S District Court in Utah. The court document states that both companies are “finalizing a written agreement to memorialize the settlement.”
Did Crumbl win the lawsuit against Dirty Dough? ›
“We have achieved a significant legal victory and secured a stipulated order in which Dirty Dough has agreed to return Crumbl's trade secret information.” Bennett Maxwell boasted about his brand's victory on the networking site, claiming McGowan's statement was as “misleading” as the suit itself.
What is the Crumbl copycat lawsuit? ›
The so-called “Utah cookie wars” began in May 2022 when Crumbl filed a federal lawsuit accusing rivals Dirty Dough and Crave Cookie Co. of using what it called “confusingly similar” logos, websites and other marketing materials.
Why is Crumbl cookie in trouble? ›
Follow employment law
Last year, the Department of Labor accused Crumbl of violating child labor laws. You may think no one will notice or that it's not a big deal, but follow employment law and double-check with a qualified employment attorney if you're not certain.
Is Crumbl still suing? ›
In May 2022, Crumbl also sued cookie company Crave for similar reasons, including “confusingly similar” marketing materials. Last month, Crumbl filed a stipulation to dismiss all claims against Crave, as the two companies reached an amicable settlement.
What is the Dirty Dough scandal? ›
The suit alleged that Dirty Dough infringed on Crumbl Cookies, producing products “similar to Crumbl's in both expression and look and feel.” The suit also called out Dirty Dough's packaging as “confusingly similar to Crumbl's packaging.”
Why not to eat Crumbl Cookies? ›
The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar.
What is the most bought Crumbl cookie? ›
Some of the most popular Crumbl cookie flavors include the Honey Cake with Teddy Grahams and Birthday Cake. In recent weeks, some of Crumbl's featured recipes include S'mores, Snickerdoodle Cupcake, Iced Oatmeal, Raspberry Danish, Cookie Butter Lava, Cotton Candy, Dulce de Leche, Brookie, Oatmeal Raisin, and more.
Which came first, Dirty Dough or Crumbl? ›
Crumbl Cookie started in 2017 and Dirty Dough started in 2018. Some have assumed that Crumbl and Chip were the biggest cookie companies in Utah.
Who is Crumbl owned by? ›
It all started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was co-founded by Jason McGowan (CEO) & Sawyer Hemsley (COO).
Its Item 19 reports average store revenue last year from 571 stores was $1.16 million, down from 2022's $1.8 million. That's a 37 percent decrease year over year. This is the first year Crumbl's AUVs declined, according to previous FDDs. The 2022 AUV included 324 units that were open the entirety of the year.
Why is Crumbl cookie getting shut down? ›
And in February, Crumbl Cookies bid farewell to its Victorville, California location. The store was reportedly closed due to underperformance, Victor Valley News Group reported.
Why did Crumbl get rid of the sugar cookie? ›
Crumbl co-founder Sawyer Hemsley commented on the post announcing the change, “This means there will be a fun new flavor in place of Classic Pink Sugar every week! This will allow a lot more cookie profiles to rotate on our menu yearly.” It's not the first time Classic Pink Sugar has been removed from the main menu.
Did Dirty Dough win the lawsuit? ›
The largest of the three companies, Logan-based Crumbl, and a company that it had sued, Dirty Dough, agreed to a settlement, according to a court document filed Friday with the U.S District Court in Utah. The court document states that both companies are “finalizing a written agreement to memorialize the settlement.”
Are Dirty Dough and Crumbl the same? ›
Dirty Dough's cookies, however, are very different from Crumbl and the many other cookie brands similarly offering delivery and rotating menus. The Brookie is a brownie, stuffed with a chocolate chip cookie and a caramel filling.
Who won the cookie Wars in Utah? ›
"We have achieved a significant legal victory and secured a stipulated order in which Dirty Dough has agreed to return Crumbl's trade secret information." Dirty Dough founder Bennett Maxwell said in a statement he was "very happy" the preliminary injunction was denied.
Who is the owner of Dirty Dough? ›
Bennett Maxwell: Founder & Chairman of Dirty Dough - The Kara Goldin Show.
How much does it cost to open a Dirty Dough? ›
The total investment necessary to begin operation of a brick and mortar Dirty Dough® Cookies franchised business is $161,600 to $427,900. This includes the $55,500 to $59,000 that must be paid to the franchisor or its affiliates.
Why is crumble suing? ›
The initial lawsuit filed by Crumbl in 2022 spawned what's known as the Utah Cookie Wars. The lawsuit focused on trademark infringement. KSL TV 5 reported, “Crumbl Cookies claims that Crave Cookies and Dirty Dough have similar logos and packaging to their own.
