Why are Americans smuggling Fruit Roll-Ups into Israel? Blame TikTok. (2024)

You might usually think of Fruit Roll-Ups, those leathery, jammy snacks, as something you might find in a school lunch box. But now they’re being discovered in a more unexpected spot: in the luggage and boxes of American smugglers reportedly attempting to sneak tens of thousands of them into Israel.

Two American couples this month were found trying to move hundreds of pounds of the sugary treats into the country, and officials said they had confiscated 661 pounds of them in a week, according to a report in the Jewish Telegraphic Agency. (Because each roll-up weighs 0.5 ounces, it would take more than 21,000 to total that weight.) One couple arrived on May 1 at Ben Gurion International Airport with multiple suitcases full of them, according to news reports.

Why are Americans smuggling Fruit Roll-Ups into Israel? Blame TikTok. (2024)

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